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Current Issue : Volume - 1 & Issue - 6, Sep - 2026

1. BEYOND VARIETY: UNDERSTANDING CUSTOMER PERCEIVED SHOPPING VALUE AND ASSORTMENT STRATEGY IN INDIA'S VALUE FASHION RETAIL
Author Name : Dr.Ranjith Somasundaran Chakkambath, Christo Sabu
Area of research : Marketing
Pages : 1 : 11

Paper Id : IJGRD1032


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2. ASSESSING THE SOCIO-ECONOMIC IMPACT OF INDIGENOUS FAIRS AND FESTIVALS ON LOCAL COMMUNITIES: EVIDENCE FROM HIMACHAL PRADESH
Author Name : Arpna Devi, Rajat Sharma, Dr. Jyoti Thakur
Area of research : Assessing the Socio-Economic Impact of Indigenous Fairs and Festivals on Local Communities: Evidence from Himachal Pradesh
Pages : 12 : 32

Paper Id : IJGRD1033


Details

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