ManuScript Details
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Paper Id:
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IJGRD1022
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Title:
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MICRO-TRANSACTIONS IN ONLINE VIDEO GAMES: AN ANALYSIS OF MONETISATION STRATEGIES AND THEIR PSYCHOLOGICAL AND ETHICAL IMPLICATIONS
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| Published in: |
International Journal of Global Research and Development |
| Publisher: |
IJGRD |
| ISSN: |
ISSN Applied |
| Volume / Issue: |
Volume 1 Issue 4 |
| Pages: |
12
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| Published On: |
7/5/2026 9:58:38 AM (MM/dd/yyyy) |
Main Author Details
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Name:
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Dr.Ranjith Somasundaran Chakkambath |
| Institute: |
AMITY KOCHI |
Co - Author Details
| Author Name |
Author Institute |
| Dr. Shamsi Sukumaran |
AMITY KOCHI |
| Ammaar Nazim |
AMITY KOCHI |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
Micro-Transactions, Video Games, Monetisation, Consumer Behaviour, Psychological Implications, Ethical Concerns, Loot Boxes, Gambling, Regulation |
| Abstract: |
The video game industry has undergone a significant transformation with the adoption of micro-transactions as a key monetisation strategy. Micro-transactions enable players to purchase virtual goods, cosmetic items, battle passes, and other in-game content, providing game developers with continuous revenue streams beyond traditional game sales. While these systems have contributed to the financial growth of the gaming industry, they have also generated concerns regarding consumer spending behaviour, psychological influences, fairness, and ethical practices. This study examines micro-transactions in online video games and evaluates their psychological and ethical implications for players. A descriptive research design was employed, using both primary and secondary data sources. Primary data were collected through a structured questionnaire administered to 120 video game players selected using a convenience sampling method based on accessibility and willingness to participate. Secondary data were obtained from academic journals, industry reports, market statistics, and scholarly publications related to gaming monetisation and consumer behaviour. The collected data were analysed using descriptive statistical techniques, including frequency distribution, percentage analysis, cross-tabulation, tables, and charts. The findings revealed high levels of awareness and participation in micro-transactions among gamers. Cosmetic items and battle passes emerged as the most popular purchases, while visual appeal, limited-time offers, and curiosity were identified as major spending motivations. The study also found evidence of impulse buying behaviour, concerns regarding fairness, perceptions of loot boxes as gambling-like mechanisms, and strong support for stricter regulatory measures. The study contributes to a better understanding of the business, psychological, and ethical dimensions of micro-transactions and provides insights for game developers, policymakers, and researchers seeking to promote responsible and consumer-friendly monetisation practices in the gaming industry.
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Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Dr.Ranjith Somasundaran Chakkambath, Dr. Shamsi Sukumaran, Ammaar Nazim, "MICRO-TRANSACTIONS IN ONLINE VIDEO GAMES: AN ANALYSIS OF MONETISATION STRATEGIES AND THEIR PSYCHOLOGICAL AND ETHICAL IMPLICATIONS", International Journal of Global Research and Development,
vol. 1, no. 4, pp. 1-12, 2026.
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MLA
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Dr.Ranjith Somasundaran Chakkambath, Dr. Shamsi Sukumaran, Ammaar Nazim "MICRO-TRANSACTIONS IN ONLINE VIDEO GAMES: AN ANALYSIS OF MONETISATION STRATEGIES AND THEIR PSYCHOLOGICAL AND ETHICAL IMPLICATIONS." International Journal of Global Research and Development,
vol 1, no. 4, 2026, pp. 1-12.
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APA
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Dr.Ranjith Somasundaran Chakkambath, Dr. Shamsi Sukumaran, Ammaar Nazim (2026). MICRO-TRANSACTIONS IN ONLINE VIDEO GAMES: AN ANALYSIS OF MONETISATION STRATEGIES AND THEIR PSYCHOLOGICAL AND ETHICAL IMPLICATIONS. International Journal of Global Research and Development,
1(4), 1-12.
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MICRO-TRANSACTIONS IN ONLINE VIDEO GAMES: AN ANALYSIS OF MONETISATION STRATEGIES AND THEIR PSYCHOLOGICAL AND ETHICAL IMPLICATIONS
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