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Past Issue : Volume - 1 & Issue - 3, Jun - 2026

MORAL WISDOM ACROSS CULTURES: A COMPARATIVE STUDY OF FRANCIS BACON'S ESSAYS AND THIRUVALLUVAR'S THIRUKKURAL
Author Name : Dr. S. Devi, Dr. A. Arun Daves
Area of research : Literature and Social Work
Pages : 1 : 9

Paper Id : IJGRD1014


Details
SERVICE QUALITY DIMENSIONS AS PREDICTORS OF CUSTOMER SATISFACTION IN THE COURIER INDUSTRY: A QUANTITATIVE STUDY
Author Name : Dr.Ranjith Somasundaran Chakkambath, Dr.Shamsi Sukumaran, Adnan Ameer Khan
Area of research : Logistics
Pages : 10 : 18

Paper Id : IJGRD1015


Details
SOCIAL MEDIA FATIGUE AND ITS IMPACT ON BRAND ENGAGEMENT AMONG YOUNG CONSUMERS: RETHINKING SUSTAINABILITY-FOCUSED DIGITAL MARKETING STRATEGIES.
Author Name : Dr.Ranjith Somasundaran Chakkambath, Shiva Sai Boyini, Aishanida A R, Cheryl Jane Joseph, O M Sreya
Area of research : Social Media Marketing
Pages : 19 : 27

Paper Id : IJGRD1016


Details
ANALYZING GEN Z CONSUMER PREFERENCES OF SUSTAINABLE PACKAGING IN FMCG PRODUCTS
Author Name : Dr.Ranjith Somasundaran Chakkambath, Dr.Shamsi Sukumaran, Neha Saji
Area of research : SUSTAINABLE MARKETING
Pages : 28 : 37

Paper Id : IJGRD1017


Details
CONSUMER AWARENESS, ADOPTION DETERMINANTS, AND SATISFACTION OUTCOMES IN QUICK COMMERCE (Q-COMMERCE) EVIDENCE FROM KERALA
Author Name : Dr Ameena Babu V, Dr Ranjith Somasundaran C
Area of research : Quick Commerce
Pages : 38 : 52

Paper Id : IJGRD1018


Details
THE IMPACT OF CELEBRITY ENDORSEMENTS ON CONSUMER BEHAVIOUR
Author Name : Arya Shaju, Liya Rajesh
Area of research : Consumer Behaviour
Pages : 53 : 60

Paper Id : IJGRD1019


Details
GEARING UP FOR EXCELLENCE: AN EMPIRICAL INVESTIGATION OF CUSTOMER SATISFACTION IN THE INDIAN AUTOMOTIVE RETAIL SECTOR
Author Name : Dr.Ranjith Somasundaran Chakkambath, Dr. Shamsi Sukumaran, Senha Verma
Area of research : Marketing
Pages : 61 : 70

Paper Id : IJGRD1021


Details
PERCEPTION OF NON-OWNERS ON JEEP VEHICLES: FACTORS INFLUENCING BRAND IMAGE AND PURCHASING INTENTIONS
Author Name : Dr.Ranjith Somasundaran Chakkambath, Dr. Shamsi Sukumaran, Anagha Anirudhan
Area of research : Marketing
Pages : 71 : 80

Paper Id : IJGRD1020


Details

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